Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
-
I Have Expensive Taste, But I'm on a Budget—31 Under-$100 Jewelry Finds I Love
Affordable opulence.
By Chichi Offor
-
FYI, We Are Officially Deeming These $90 Adidas Sneakers Cooler Than Sambas
They're poised to take over.
By Erin Fitzpatrick
-
The Denim Trend That Screams "I Have Very Expensive Taste"
It's all I want to wear right now.
By Michelle Scanga
-
The Classic Wardrobe Items That Stylish Women Always Wear With Leggings
Combining comfort and fashion? Groundbreaking.
By Lauren Adhav
-
Shopbop Has So Many New Hard-to-Find Sneakers—These 11 Will Sell Out First
Don't say I didn't warn you.
By Allyson Payer
-
These Under-$150 Nordstrom, Zara, and H&M Items Are My Secret to Designer-Looking Outfits
Budget-friendly buys.
By Copelyn Bengel
-
It's Official: These Are the 7 Most Popular Designer Bracelets
Totally worth the investment.
By Dale Arden Chong
-
Mesh! Satin! Leather! 14 Ballet Flats That Simply Can't Escape My Brain
They're extremely comfortable too.
By Yusra Siddiqui
-
The NYFW Outfit Prep Has Begun—36 Standout Buys I'm Adding to My Lineup
From opera gloves to scarf coats.
By Anna LaPlaca
-
The Who What Wear Winter Shopping List—36 Buys Our Editors Are Ordering This Season
Shop our top finds.
By Kristen Nichols
-
Okay, Madewell Has Incredible Jeans (Including a New Style)—These Other Wardrobe Staples Are Chic Too
Must-haves ahead.
By Bobby Schuessler
-
My Basics Could Do With a Chic Update—These 33 Styles Are Easy, Elevated, and Under $90
Staples to take you from winter to spring in style.
By Judith Jones
-
So You Want a Rich-Looking Wardrobe? Start With These 7 Elegant Foundational Pieces
They don't have to cost the Earth.
By Natalie Cantell
-
Fashion People Wear This Shoe Trend to Blend in With French Girls in Paris
Shop my fave $25 versions.
By Erin Fitzpatrick
-
32 Chic Tops That Will Instantly Command a Second Date
Starting at just $14.
By Ana Escalante
-
The French Girl–Inspired Jeans One WWW Editor Claims "Look So Expensive" Are on Sale—Run
How am I just learning about these?
By Nikki Chwatt
-
I Shop All Day for a Living—These Are the Coolest Things I've Seen This Month
I can't stop thinking about them.
By Nicole Akhtarzad Eshaghpour
-
28 Basics Every Who What Wear Editor Is Gatekeeping From You
The secret's out.
By Eliza Huber
-
6 Expensive-Looking Shoe Color Trends That Will Go Viral This Year
See ya later, black shoes.
By Allyson Payer
-
Last Chance: What to Buy From Zara's Massive Sale Before It's All Sold Out
Get it while it's hot.
By Michelle Scanga
-
Whenever I Get Home, I Slip Into This One Staple
The definition of comfort first.
By Sierra Mayhew
-
My Mom and I Have Different Styles, But We Both Would Buy These Nordstrom Items
We've got spring on the brain.
By Jennifer Camp Forbes
-
It's True—Everyone Will Wish They Bought This $68 Ref Top When It Inevitably Sells Out
I see the future.
By Eliza Huber
-
Revolve's Plus-Size Selection Is Shockingly Good—26 Items I Love
Gasp inducing.
By Ana Escalante
-
I Shop for Spring Basics Early—7 Key Items I'll Be Wearing in NYC in a Few Months
*Shivers while googling how many days are left until spring.*
By Natalie Cantell
-
6 Fresh and Affordable Pant Trends That Are Set to Dominate in 2025
Get them for under $150.
By Judith Jones
-
I'm Serious About Comfort, and These 25 Cotton Bras Pass the Test
Trying is believing.
By Sierra Mayhew
-
Ssense Just Dropped a Ton of New Designer Bags—These 20 Will Sell Out First
Wish list granted.
By Drew Elovitz
-
These 19 Tried-and-True Basics Were *Just* Put on Sale at Nordstrom
Ready, set, shop.
By Drew Elovitz
-
These 20 Cozy Pieces From J.Crew, Gap, and The North Face Are Giving Peak Winter Style
A guide to staying warm.
By Natalie Gray Herder