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After Trying Every Formula Under the Sun, We Officially Name These 11 the Best Shampoos Ever
No bad hair days here.
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Revealed—the Conditioners That Give Our Who What Wear Editors "Best Hair" Status
The hardest working hair conditioners around.
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9 Chic Makeup Trends You'll Want to Try Before Anyone Else This Spring
Prepare to screenshot.
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22 Budget Beauty Products That Outperform Their Luxury Counterparts
As told by the editors who actually buy them.
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I Asked Top Hair Stylists What Short Hair Trends Will Be Everywhere in 2025—They Said These 8
Because short hair is going nowhere.
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I Take Back Everything I've Said Before—The Square Bob Is the Chicest Haircut for Spring
Calling my hairdresser ASAP.
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I'm a Nail Trend Expert—These Are the 6 Nail Colours Everyone Will Be Wearing This Spring
Save these down for your next nail appointment.
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Sorry, Milky Nails—This Is the High-End Colour Celebs Wore to the BAFTAs Instead
It's a mood.
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Excuse Me While I Gawp at These Incredible BAFTA Beauty Looks
Straight from the red carpet.
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Hold Up—I Think the BAFTAs Just Proved This Long Forgotten Makeup Product Is Back
It stopped me mid scroll.
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This Classic French-Girl Hairstyle Always Looks So Chic—I Saw It All Over the BAFTAs Red Carpet
Recreating this ASAP.
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This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict
It's so underrated.
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Jessica Plummer and Emma Naomi Just Debuted What's Set to Be the Most Worn Mascara at the BAFTAs
Their BAFTA Nominees Party looks delivered.
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I Really Struggled to Shift My Acne Scarring, But Then I Tried These Genuinely Effective Treatments
Three I'd recommend.
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Ever Since a Perfumer Taught Me This Secret, People Say I Smell Next-Level Expensive
For real.
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I Officially Crown This Unassuming £4 Lip Liner My Holy-Grail Makeup Product
It rivals every luxury liner I've tried.
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Trust Me—This Is the One Versatile Makeup Product You'll Find in Every Who What Wear Editor's Kit
Makeup artists agree it's a staple.
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When Did Our Beauty Products Stop Working? These Classic Products Are Best Sellers for a Reason
Behold, the best beauty products ever made.
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I Tried Beauty Pie's LED Mask for Two Months—These Are My Honest Thoughts
Plus before-and-afters.
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Trust Me: These Elite Curling Wands Will Leave You With Bouncy, Voluminous Waves
Tried and tested by us.
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I'm So Glowy That My Colleagues Think I'm Getting Daily Facials—It's Just This Trending Liquid Blush
Now I wear it every day.
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Makeup Artists Have Asked Me for This—Here's Every NYFW Beauty Look You'll Want to Save Down
The Fashion Week beauty looks that really matter.
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I Live in Paris—24 Beauty Essentials I Know French Women Can't Live Without
Vive la beauté.
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Introducing, Our Complete List of the Best Concealers of All Time
Let prominent dark circles and blemishes be a thing of the past.
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This Hardworking Product Is My Worst Kept Secret for Plump, Pillowy-Soft Lips
Next-level lip balms.
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I Spend My Days Looking at Manicures—I'm Never Getting Over These Pearlescent Nail Looks
Chrome tones meet subtle shimmer.
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There's Barely a Moisturiser Out There I Haven't Tried—Nothing Compares to These 17 Hardworking Creams
From affordable staples to luxury buys.
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Editors and Celebrities Agree: Wearing This French Perfume Brand Immediately Signposts That You're Chic
Every scent is beautiful.
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I Just Got My Hands On This New French-Girl Fragrance and Now I Smell Rich and Parisian
An icon in the making.
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These Shampoos for Oily Hair Will Give Your Scalp a Salon-Grade Cleanse
Grease begone!
