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9 Chic Makeup Trends You'll Want to Try Before Anyone Else This Spring
Prepare to screenshot.
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22 Budget Beauty Products That Outperform Their Luxury Counterparts
As told by the editors who actually buy them.
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Excuse Me While I Gawp at These Incredible BAFTA Beauty Looks
Straight from the red carpet.
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Hold Up—I Think the BAFTAs Just Proved This Long Forgotten Makeup Product Is Back
It stopped me mid scroll.
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This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict
It's so underrated.
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Jessica Plummer and Emma Naomi Just Debuted What's Set to Be the Most Worn Mascara at the BAFTAs
Their BAFTA Nominees Party looks delivered.
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I Officially Crown This Unassuming £4 Lip Liner My Holy-Grail Makeup Product
It rivals every luxury liner I've tried.
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Trust Me—This Is the One Versatile Makeup Product You'll Find in Every Who What Wear Editor's Kit
Makeup artists agree it's a staple.
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I'm So Glowy That My Colleagues Think I'm Getting Daily Facials—It's Just This Trending Liquid Blush
Now I wear it every day.
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Introducing, Our Complete List of the Best Concealers of All Time
Let prominent dark circles and blemishes be a thing of the past.
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I Tried Beauty Pie’s Best Sellers—This Is What I’d Actually Buy
These are seriously good.
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Of the 100+ Mascaras We've Tried, These 18 Are in a League of Their Own
The best mascaras money can buy.
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Experts Tell Me Brow Pencils Are Becoming Redundant—Here's What I Use Instead
It's all about the natural, fluffy look.
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I Just Tried a Full Face of Vieve Makeup—These Are the Best Products I'd Actually Buy
Is this brand worth the hype?
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Finally—A Makeup Artist Just Let Me In on the Beauty Hack French Women Actually Swear By
The secret no-fuss look.
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It's Time for Me to Own Up—I Swapped Out My Go-To Luxury Lip Oil for This £10 One Weeks Ago
It's that convincing.
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We've Collectively Tried Hundreds of Lip Liners, But Only These 9 Have Permanent Spots In Our Makeup Bags
Not all of them made the cut.
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Dark Circles? Watch This £12 Colour Corrector Delete Them
Nothing else compares.
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Hailey Bieber Just Gave Me a Personal Makeup Lesson With the New Rhode Lip Shapers—Here's the Rundown
We've tried every single shade.
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Tonnes of New Products Landed on My Desk This Month, But These 10 Were the Best
Genuinely worth it.
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I Just Tested the Trending Natural-Looking Alternative to Black Mascara, and I'm Never Going Back
How had I not tried this before?
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I Tried Tonnes of Brown Eyeliners to Bring You the Very Best 15
A beauty editor's recommendations.
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This Simple Concealer Hack Has Tricked Everyone Into Thinking I Have Good Skin
I haven't worn full-coverage foundation for years.
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I've Tested Hundreds of Eye Shadow Sticks—Trust Me: These 13 Are Perfect for When You Can't Be Bothered
From Glossier to Chanel.
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Introducing the Chicest Lipstick Ever Made—and It's Already in Every Stylish French Woman's Handbag
The ultimate accessory.
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Every Makeup Artist I Know Considers This One Product Absolutely Essential—These 7 Formulas Are Elite
It can change your entire face.
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These Are the Best Blushers for Mature Skin, According to a Makeup Artist
Makeup-bag staples.
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I've Sussed It—This Is the Easy Trick Hailey Bieber Uses to Achieve Her Natural Makeup Look
And how to try it out yourself.
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A Makeup Artist Just Told Me Her Best-Kept Secret for Covering Dark Circles
It's easier than you think.
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I Used to Hate Concealer But This Cult Product Changed My Mind Completely
A new staple.
