Shop 30 of This Week's Best New Arrivals
Happy Wednesday! It's time for our weekly installment of new arrivals. In case you're unfamiliar, I search high and low every week to find the best designer and affordable pieces from your favorite brands—all of which just hit stores—so you can be the first of your friends to wear them. After all, if you're going to buy something, why not beat everyone else to it?
Hello, and welcome to another edition of the best new arrivals of the week. With 2025 off to an exceptionally stylish start and fashion month officially in full swing, it's—as always—a great time for shopping. It's almost overwhelmingly too great. As someone who shops online as their job, I've had no shortage of inspiration and wish-list pieces cross my screen lately. Between all my favorite sites, I've been left with a surplus to choose from, including sweaters, outerwear, bags, shoes, and more. In short, you'll find something for every style and budget below.
Read on to shop the best new arrivals of the week. Then check back in seven days for another round of fashion finds.
Gap's latest capsule is already iconic.
Victoria's Secret did not come to play with its first-ever RTW collab.
We're big on navy blue this season.
The bralette is a must, too.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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