Top stories
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Arket's Barn Jacket is Finally Back in Stock, and in Spring's Most Elevated Colour
A guaranteed sellout.
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It's Rare to Find These Designer-Looking H&M Jeans In Stock—Three Editors Put Them to the Test
And they've just been restocked.
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Pamela Anderson and Elsa Hosk Just Wore the '90s Tights-and-Shoe Pairing That Always Looks Chic
So easy, so elegant.
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best
Minimalist pieces with a twist.
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Mulberry Bags Are Completely Timeless—10 Styles Fashion People Will Always Love
You can't go wrong with a classic.
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If Your Goal is "Minimalist Luxury", These 30 Buys from COS, MyTheresa and Massimo Dutti are the Answer
From high to low.
Trends
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5 Chic French Women Told Me These Are the Only 2025 Trends They Actually Care About
I'm into all of them.
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With Jeans, Dresses or Skirts, Fashion People Are Using This Styling Trick to Make Every Outfit an 11/10
So simple, so chic.
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Fashion People Are Accessorising Like It’s 2008 Again—I'm Road Testing These 7 Trends
Even our bags have bags!
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8 Celebrity-Backed Trends I’m Copying to Look Elegant and Cool This Year
Get ahead of the curve.
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The Small Detail That Will Make Your Spring Outfits Look Unique
Alexa Chung is also a fan.
Beauty
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Revealed—the Conditioners That Give Our Who What Wear Editors "Best Hair" Status
The hardest working hair conditioners around.
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22 Budget Beauty Products That Outperform Their Luxury Counterparts
As told by the editors who actually buy them.
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I Asked Top Hair Stylists What Short Hair Trends Will Be Everywhere in 2025—They Said These 8
Because short hair is going nowhere.
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9 Chic Makeup Trends You'll Want to Try Before Anyone Else This Spring
Prepare to screenshot.
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I Take Back Everything I've Said Before—The Square Bob Is the Chicest Haircut for Spring
Calling my hairdresser ASAP.
Celebrity Style
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Pamela Anderson and Elsa Hosk Just Wore the '90s Tights-and-Shoe Pairing That Always Looks Chic
So easy, so elegant.
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Alexa Chung Just Wore the Anti-Flats Shoe Trend Victoria Beckham and the Kardashians Love
I can see why.
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The Pretty Spring Trainer Colour Celebrities and Style Insiders Are Catching On to
I can see this taking off.
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So Many Celebs Just Wore the Timeless Dress Style That Looks Expensive No Matter How Much You Spend
My favourite BAFTAs looks.
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Cynthia and Pamela Wore the One Shoe Trend I Always See On Elite Fashion People to the BAFTAs
I know you're stylish if you're also wearing these.
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This Elegant Colour Trend Quietly Stole the Show at the BAFTAs
Take note for spring.
Shopping
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Arket's Barn Jacket is Finally Back in Stock, and in Spring's Most Elevated Colour
A guaranteed sellout.
-
It's Rare to Find These Designer-Looking H&M Jeans In Stock—Three Editors Put Them to the Test
And they've just been restocked.
-
Mulberry Bags Are Completely Timeless—10 Styles Fashion People Will Always Love
You can't go wrong with a classic.
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I Spent Hours Searching for the Perfect Transitional Trench—Out of Thousands, These 24 Stood Out
It'll never let you down.
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9 Easy Dress-and-Trainer Outfits Fashion People Swear By for Spring
Our new favourite two-part outfit.
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best
Minimalist pieces with a twist.
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Not All Jewellery Is Created Equal—These 7 Elegant Trends Matter the Most in 2025
I've done the research so you don't have to.
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Small But Mighty: 29 Beautiful Independent Brands to Add to Your Roster
Truly unique.
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5 Simple Yet Incredibly Chic 10-Minute Outfits That Will See Me Through 2025 and Beyond
Simple really is best.
Product Reviews
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I Officially Crown This Unassuming £4 Lip Liner My Holy-Grail Makeup Product
It rivals every luxury liner I've tried.
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I Tried Beauty Pie's LED Mask for Two Months—These Are My Honest Thoughts
Plus before-and-afters.
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I'm So Glowy That My Colleagues Think I'm Getting Daily Facials—It's Just This Trending Liquid Blush
Now I wear it every day.
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I Just Got My Hands On This New French-Girl Fragrance and Now I Smell Rich and Parisian
An icon in the making.
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It's Time for Me to Own Up—I Swapped Out My Go-To Luxury Lip Oil for This £10 One Weeks Ago
It's that convincing.
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I'm Calling It: This New "Jelly" Perfume Is About to Become a Status Symbol Amongst Stylish Women
The chicest way to wear your fragrance.
