I'm Back In My Zara Era—Here's Everything I Want Right Now
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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I Find Closet Staples at Zara, J.Crew, Banana Republic, Vince, and Madewell—These 30 New Items Are Chic
Sweaters, jackets, suiting, and more!
By Bobby Schuessler
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These 30 Designer-Vibe Zara Buys Just Saved Me $24,246 (Yes, I Did the Math)
Designer vibe but not the designer budget.
By Anna LaPlaca
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Trust Me—Buy These 22 Things
Sorry in advance.
By Nicole Akhtarzad Eshaghpour
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35 Incredibly Chic Finds From All of the Best Presidents' Day Sales Worth Shopping
Don't miss out.
By Jennifer Camp Forbes
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The Most Stylish Plus-Size Fashion People Shop At ASOS—27 Styles You’ll Wear All Year Long
On-trend and classic styles ahead.
By Chichi Offor
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New-Season Prada and Sold-Out Khaite—35 Designer Discounts You'll Regret Missing
Don't say I never clued you into these.
By Anna LaPlaca
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I Want to Build a New Wardrobe—30 Incredibly Elegant Pieces I'm Eyeing From the Nordstrom Winter Sale
Bring on the chic outfits.
By Jennifer Camp Forbes
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These 30 Incredibly Chic Picks From the Nordstrom Winter Sale Scream Cool Girl
Time to up your fashion game.
By Jennifer Camp Forbes